Monday, May 12, 2008

Free Cash In An Absolut World

Absolut Vodka's latest campaign called "In an Absolut world" has taken the Free Economy to the next level.

In Berlin, the vodka giants introduced Absolut ATM's which gave away FREE CASH during a very happy hour.

In total, 12,000 Euro were given away for free. For their return on investment, Absolut Vodka recieved huge amounts of news coverage in TV, press, online and by word of mouth. It is estimated that the witty campaign generated more than 1.5 million media contacts.

Wouldn't bet on this campaign being extended to South Africa, sadly.