Friday, May 16, 2008

Wake Up & Smell McDonald's Premium Coffee

Following the interesting billboard execution we spotted earlier last month and the online efforts against gimmicky coffee, McDonald's continues their strong push for a larger share in the coffee market.

This time, the fast food giants have gone with a fun print campaign called “Wake up with a premium roast coffee” featuring wind-up toys depicting a Worker, Mechanic, and a Salesman, all jobs that require starting fresh early in the morning. The toys are shown seemingly sleepy and without energy, and are invited to wake up with McDonald’s new premium roast coffee.