Tuesday, May 13, 2008

Nike & The Art of Football

Nike launched a new social networking-type program called 1/1 earlier this month in an attempt to build a community of artists around the Nike brand and the theme of soccer.

The site invites users to join the 1/1 community and submit a football-themed piece of artwork which is then displayed in the online gallery from which 11 winners will be shown at a real-world exhibition in Basel, alongside the work of 11 professional creatives. Ultimately, one artwork will be used on a limited edition pair of shoes.

There're still a couple of days left for you to submit your inspired design as entries close on the 18th May 2008!