US-based video and DVD-rental chain Blockbuster will soon be launching a pilot test of in-store kiosks as an additional entertainment distribution channel, allowing consumers to download movies and other content onto portable devices in two minutes. Eventually, Blockbuster envisions an “ATM-like” experience for entertainment dispensing.
Initially, the content will be fairly limited as the company is still in negotiations with various studios.
If successful, the kiosks could over the coming years also be rolled out in locations outside Blockbuster stores, such as at airport gates and eventually introduced to the international market.
It seems like an interesting concept in theory, but with the proliferation of web connectivity, would potential users still want to stand at a kiosk and download a movie instead of doing it from the comfort of their own homes?
link:Adweek
