Monday, June 2, 2008

Honda Says "Difficult Is Worth Doing"

Honda's new UK campaign is based around the thinking that "Difficult is worth doing". A somewhat more focussed view on "The Power of Dreams" which launched with a powerful piece of PR.

The auto manufacturer arranged for an interesting piece of "sky-graffiti", featuring 19 skydivers who spelt out the word Honda during a three minutes and 20 seconds dive for a live TV promo which was aired exclusively on Channel 4.

Below is the TVC for the Honda Accord highlighting various features on the car, which began flighting today.