adidas has begun reaching out to consumers in a new way. The brand has decided to use its shoes as the main aids for some magic tricks.
adidas sen a self-proclaimed “magician in the hip-hop style” called Dynamo, to the arts district in South Beach Miami to perform David Blane-like magic tricks to unsuspecting passers-by.
The brand has made a short film which is available at adidas.com/superstar , along with some interesting behind-the-scenes downloads.
