Wednesday, June 18, 2008

The Magic of adidas

adidas has begun reaching out to consumers in a new way. The brand has decided to use its shoes as the main aids for some magic tricks.

adidas sen a self-proclaimed “magician in the hip-hop style” called Dynamo, to the arts district in South Beach Miami to perform David Blane-like magic tricks to unsuspecting passers-by.

The brand has made a short film which is available at , along with some interesting behind-the-scenes downloads.