Wednesday, June 18, 2008

Heroes Launch

Heroes, the popular American science fiction TV series is to be released in New Zealand.

For the launch campaign, out-of-home elements such as the sidewalk stencil ad (as above) which reads “Someone can stop time” as well as TV spots. There was also a guerrilla campaign highlighting one of the main character - Hiro Nakamura - and his powers to stop time.

Sixty people were used for this ad who, on queue, would freeze in a dramatic standstill for a few minutes as if time had in fact stopped.