With smoking bans now an international trend, smokers have been forced to congregate in one spot, usually outside the side entrance of buildings in the cold. Belgium-based Ashvertising have produced an outdoor ashtray/television combo in which news and advertisements could be displayed.
As smokers finish and extinguish their cigarettes, the screen displays world news, sports results and weather forecasts along with advertising spots. According to Ashvertising, brands like Mars, Nestlé, Proximus/Vodafone and Sara Lee have been among the early adopters of the medium, which is now being used by numerous
