Monday, June 2, 2008

Luxury - By Invitation

Ideeli is self-described as a red-rope online shopping community, aimed specifically at trend-setting women.

In essence, Ideeli is an invite-only site that hosts high-speed sales of luxury merchandise at 50 to 90 percent discounts; members are informed through e-mail and mobile alerts to let them know when a sale has started. Ideeli works in a rapid-fire sales model. Quantities are limited and can sell out within minutes.

In addition, Ideeli has offered “first row” membership to its members for $7.99 a month; the membership sends mobile alerts about sales as well access to the sales up to an hour early of release on the site.