Tuesday, June 3, 2008

Out-The-Box Thinking In Retail

Australian retailers Ksubi opted for a simple, cheap and earth-friendly shop concept when building their latest store. The fashion label collected off-cuts and thrown-away cardboard and other refuse to build what they’ve termed “The Bombed Mache”.

80% of the store has been built with environmentally-conscious material which would have saved the retail chain a lot of construction costs. The creators of the cardboard shop were also recognised at the 2008 Interior Design Award by the Design Institute of Australia for their ingenuity.

Trendhunter says that “The Bombed Mache” still offers the same superb shopping experience to its hip target market despite its shanty-looking appearance.