UGC Mash-Up of "The Witch of Portobello"

Brazilian author Paulo Coelho is tapping into the power of social networks to promote his works by collaborating with MySpace to make a user-generated movie based on his book "The Witch of Portobello".


Aspirant film-makers can submit videos focusing on one of the book's characters to MySpaceTV or Coelho's MySpace page, myspace.com/paulocoelho.

Up to 15 winning submissions will be selected and a video "mash-up" called "The Experimental Witch" will be produced. Users can also submit songs for a soundtrack to the film, with up to 16 selected for the project.

Coelho, speaking from Paris in a conference call with reporters, said that his agent has been approached by "quite a few people" interested in buying the finished product for a 52-minute TV film.

Submissions for the project, which will be promoted in 20 countries, will begin on June 16 and close on July 25, with winners being announced on August 24. The selected filmmakers would receive a reward of 3,000 euros as their prize money.


via:Adweek