Absolut Vodka is a brand that believes in the importance of encouraging people to be proud of who they are. 30 years ago, when the company began their support for the individual’s rights, they were considered by many to be too bold.
This philosophy, combined with a sense of innovation for which the company has always strived for resulted in 311,000 Special Edition "Absolut Color" rainbow bottles in their show of support for the gay and lesbian community being launched last month.
Along with some of the bottle is a limited edition cocktail book about preparing cocktails with the rainbow, with all of the recipes being based on six colours of the rainbow flag.
via:BrandNews
