IKEA has begun their massive marketing campaign in anticipation for the opening of their equally massive store in Red Hook, Brooklyn.
The retail innovators have begun scattering twenty-foot pop-up IKEA room settings throughout New York City.
The temporary vignettes will be placed at "iconic sites" like Union Square (June 12th), Borough Hall plaza (June 9th), Brooklyn Public Library (June 13th) and Cadman Plaza (June 15th). But that's not all! The store is also getting architect John Hobbs to build huge sculptures of local landmarks like the Empire State building and the Brooklyn Bridge out of Ikea cardboard boxes; those will be unveiled outside of the store on Beard Street on opening day.