Personalised sneakers are nothing new since the inception of Nike ID shop. Taking it one step further, Niketown London now lets visitors go beyond just sneaker personalisation. Niketown now lets you design entire outfits with a new application called “Build Your Team Kit”.
According to PSFK, “the interactive display on the first floor of the store enables anyone to customise a complete Nike soccer kit for themselves and their teammates. Colors, styles, names, emblems, and even sponsors can be added and amended on these personalized jerseys.”
Now you can take on your opponents in your next Sunday league match feeling like a million pounds, which is probably what a personalised kit for the whole team would set you back…
via: PSFK, rubbishcorp