As part of Sony’s plan to make its television and video game divisions profitable once again, the company has decided to take the likes of Apple at their own game. For Sony’s next big budget movie release, the company will be launching a new digital distribution service later this year.
Sony’s new Bravia line of televisions will be able to receive downloads via the Internet without hooking up to cable or satellite. The same will likely apply for the Playstation 3, which will roll out its digital movie download service.
If these devices can get access to Sony movies before they are released anywhere else, that could certainly help the company move more units — as well as give it a foothold in an arena it’s already late to: Digital distribution in the living room.