Ricoh, a global manufacturer of office automation equipment with an eco conscience, is building a nature powered billboard, according to PSFK.
Scheduled to go up in Times Square this December, the solar and wind powered giant ad is only the third in the world. The other two are Pacific Gas & Electric’s in San Francisco and Ricoh’s original eco billboard in Tokyo.
The ad’s lighting will be powered by 45 solar panels and 4 wind turbines. The designers decided that the system will be completely nature powered and have not installed any kind of back up power source, meaning that if it happens to be a cloudy day with no wind, the ad will not be illuminated.