Wednesday, July 30, 2008

Listen To The Good Doctor

Dr. Pepper has launched their latest campaign in the US. The premise behind the campaign is to ‘educate’ the public on how best to consume Dr Pepper.

The brand has enlisted various famous Doctors from pop culture as the spokesperson. Dr Frasier Crane and basketball player Dr J are two celebrities who explain the scientific research behind the discovery that the drink tastes best when consumed slowly.

The campaign launched on TV and outdoor. There is also a fantastic and highly interactive online element with lots of extra information and downloadable content.