Thursday, July 10, 2008

Google Answers Yet Another Troubling Question For Marketers

A workable form of content and advertising may have been found, according to Contagious Magazine.

Google and cartoonist Seth MacFarlane have been developing the latter’s Cavalcade of Cartoon Comedy, a 50-episode web series that will use the AdSense system to distribute the clips to websites that reliably attract a young male audience.

Each Cavalcade clip will incorporate an ad (possibly as a pre-roll, a 'brought to you by' message or as a banner at the bottom of the frame), and will replace the typical static ads that AdSense generally delivers.

The business model is said to be pretty straightforward: for each click on a Cavalcade clip, the associated advertiser pays a fee that is shared among MacFarlane, Google, the site that generated the click and Media Rights, the company negotiating the advertising deals.