Tuesday, July 8, 2008

Reptilian Art

As an ongoing celebration for their 75th anniversary, LACOSTE has already dreamt up what the future of tennis could be.

The brand has also moved into the art sphere by commissioning 11 Berlin artists to create artworks inspired by the brand's iconic 12.12 polo and crocodile logo.

Gallery 12.12 includes sculptures, installations, collages and video-installations by various artists, whose works have now been installed in one of the 11 windows of the prestigious KaDeWe Department Store in Berlin. The art is available via silent auction online at www.lacoste.com/1212berlin with the artists splitting the proceeds equally with the youth charity StreetUniverCity Berlin e.V.

To view some more of the artwork, click here.