Tuesday, July 22, 2008
Do You Have What It Takes To Drive For BMW Sauber?
Intel has launched an interesting online branding exercise in partnership with the BMW Sauber F1 team.
A website called "You be the Driver" has been set up which has a series of tests to help you find out whether you have what it takes to be a F1 driver. Apparently according to the first reaction test, I have what it takes to be a F1 driver.. Sadly, I didn't fare so well in the other challenges though.
There's also a driving game in keeping with the racing genre, as well a behind the scenes look at the BMW team.
The site is highly interactive, beautifully designed and does a great job at promoting each of the major sponsors for the BMW Sauber team.Well worth checking out!