A new McDonalds billboard, created by Leo Burnett Chicago, featuring a Giant Egg was installed across from Wrigley field in Chicago last week. The latest effort highlights McDonald's breakfast offering with freshly made eggs.
The unique billboard shows the egg starting to ‘hatch’ in the early morning hours. By breakfast’s time, the billboard egg is fully hatched, displaying ‘Fresh Eggs Daily’ on the egg’s yolk. The egg stays open between 6:00AM and 10:30AM, indicating the availability of fresh eggs for breakfast during that interval. Later, the egg starts closing up again and returns to its ‘whole’ state. The next day, the same cycle is performed and the egg billboard starts hatching again.