Monday, July 21, 2008

More Premiumisation For Stylish Guests

Guests staying at the three higher-end Soho House hotels no longer need to worry about bringing non-matching shoes or embarrassing stains and other wardrobe mishaps whilst on holiday.

In an innovative effort to encourage instant gratification for stylish guests, the hotel chain has teamed up with NETAPORTER.COM, allowing guests staying at High Road House London, Babington House Somerset and Soho House New York to enjoy same day delivery service from the website's impressive offerings.

According to Springwise: "Who says luxury is dead? Through partnerships between like-minded companies like Net-A-Porter and high-end hotels, the premiumisation possibilities are endless! Moreover, it's a great example of an online brand branching out into the offline world, getting physically closer to (new) customers without having to invest in expensive retail space."