Wednesday, July 30, 2008

Hit Song Is Really An Ad Jingle

R&B singer Chris Brown’s song called “Forever” was released in April, and has gained tremendous popularity of late. The song currently ranks number 3 on UK charts has been tipped to be number one in the not too distant future.

It has recently been revealed, however, that the song was written as a deep mental product placement idea. Brown was supposedly one of three singers hired by Wrigley Gum Brands’ advertising agency Translation Advertising. All the artists created songs based on jingles from Wrigley’s past ads.

I’m sure a lot of non-advertising fans would be writhing in agony at the revelation of yet another marketing scheme, but it’s clearly proven very effective and successful for the brand.

Via: Wall Street Journal