Friday, July 18, 2008

BMW "Never Stand Still"

For the European launch of the new BMW 7 Series, the German manufacturer has created an amazing structure in Moscow which has helped heighten anticipation for the new incarnation of the flagship model.

Called “Never Stand Still”, the launch promotion of the new BMW flagship model had the manufacturer hide the car in 180000 silver balls which filled a 40 feet tall glass / acrylic hourglass. After 2 days, and before 400 selected guests, the top of the hourglass emptied to reveal the new car.

The hourglass took nine days to build and seems to be an awe-inspiring structure, one that is fitting with the nature of the new 7 Series.