Friday, July 11, 2008

Yahoo Aims To Be The BOSS Of Online Search Engines

Yahoo has opened up a new platform allowing developers to congregate and build their own search engines in order to gain some much lost ground in terms of global market-share among search engines.

Yahoo BOSS will allow people to customize the way they scour the web, building their own mini search engines using an API (applications programming interface).

According to Yahoo, “The goal of BOSS is simple: to foster innovation in the search industry,” Yahoo explains on the site. “Developers, start-ups, and large Internet companies can use BOSS to build and launch web-scale search products that utilize the entire Yahoo! Search index. BOSS gives you access to Yahoo!’s investments in crawling and indexing, ranking and relevancy algorithms, and powerful infrastructure. By combining your unique assets and ideas with our search technology assets, BOSS is a platform for the next generation of search innovation, serving hundreds of millions of users across the Web.”

Some search engines already built include Me.dium which comes with a social toolbar, Hakia and Cluzz, which integrates giant tag clouds.

A monetisation platform will be launched in a few months for the platform in order for Yahoo! to expand its ad network and enable BOSS partners to jointly participate in the compelling economics of search.

The monetisation service will be in exchange for letting Yahoo tap search terms from the various platforms.