Wednesday, May 21, 2008

Lacoste's Future Of Tennis

Jason sent out a reminder a few days ago as to why Tennis, as a spectator sport, really is not all that exciting...

Enter Lacoste. As part of their celebration of the brand's 75th anniversary, the French brand who made their name in the manufacturing of tennis apparel have unveiled a beautifully "imagineered" and futuristic 3D spot predicting what the sport would be like in 2083, 75 years from now - complete with futuristic racket, apparel and gear, as well as the balls coming from under the floor to the analysis wall.

The campaign, called "Let's reinvent the game", includes a accompanying website. Click here for a glimpse into the future of tennis.