With Pepsi as the launch sponsor, Coolspotters is a site which databases not only the real brands and products used by Hollywood A-listers, but also incorporates elements of celeb-spotting as well as the latest product placements and social netwroking. There's also a handy feature in which users can create profiles that link to their favorite celebrities and products.
The site has separate pages for products, celebrities, brands, TV shows and movies and links them to various actors, athletes, business icons, musicians and politicians.
For example, Pepsi's page has links to YouTube clips of Pepsi commercials featuring celebrities and candid photos of Lindsay Lohan and Jessica Alba with the soft drink.
In addition, the site has pages for cars, pets, organizations, places and events that all connect back to celebrities.