Thursday, May 8, 2008

City Guides By Crocs

Crocs, the makers of aesthetically-challenged but (what many claim to be) the most comfortable walking shoes in the world, have unveiled a new city walk-about and travel website in their latest attempt to cut through the advertising clutter.

The site provides high-definition video presentations of local shops and restaurants in various US cities. There's minimal Croc branding on the site and within the content, apart from maps that list and direct viewers to Croc stockists, as well asthe presenters in the video clips wearing Crocs.

Check out some of the guides on the official "Crocs:City by Foot" site.