Monday, May 19, 2008

Experience Nike's Innovations

Hypebeast, an online magazine featuring sneakers and fashion wrote on Nike's recent exhibition in Beijing.

The show - called Nike 702 - aimed at offering attendees a sense of what Nike has accomplished over the years and ultimately highlight their credentials as the sporting world's most cutting edge and technology driven brand.

The exhibition revolved around 100 of Nike's finest accomplishments in the sporting arena, ranging from its roots in running to accolades in basketball, soccer and cycling among other sports. Actual samples on hand included Michael Johnson's golden track spike, various signature models and apparel as well as various interactive displays.