Tuesday, May 13, 2008

Luxury Online Virals

Luxury brands worldwide are latching onto viral communications like never before. Tommy Hilfiger have recently launched TommyTV, Cartier has launched a series of short films with French filmmaker Olivier Dahan, whilst Belvedere Vodka launched their Let It Rain campaign.

AgendaInc comments that while many online video initiatives are merely traditional, mainstream campaigns posted online, their opinion is that the PPR Group, in particular, have demonstrated a real understanding for the medium and are executing it in ways that are clearly a cut above their competitors.

The two best examples cited are the Sergio Rossi viral from the Shoe Love series, as well as Prada’s Trembled Blossoms.