Trendhunter brings to our attention some interesting Microsoft UK initiatives.
The software giants are seemingly planning to launch the "Senior PC", targeting the more than 17 million UK citizens who are described as “digitally excluded”. The machine, which Microsoft is developing in partnership with charities Age Concern and Help the Aged, utilizes a simple and intuitive interface that caters to older users.
But that seems not enough. Reports have suggested that Microsoft are also working on an ad-funded PC and one that uses a “social software licensing model” for the household that cannot afford their own PC.
“In partnership with Milton Keynes council, this machine will come preloaded with a ‘digital literacy curriculum’ - a step by step guide to how to get online, be safe and perform simple computer tasks,” the BBC says. “Initially it will be given to a thousand households and this will be gradually scaled up to 10,000.”