Wednesday, June 11, 2008

User Generated Ad Jingle

Samsung UK, through their lastest marketing initiative, is offering young, up-and-coming bands a chance for their big break.

The cellphone company has launched a website to give bands a portal to upload their tunes. Four winners are chosen through voting by the community and their music will be featured in the online and radio elements
in the advertisements for Samsung’s next handset, the f400.