Mujeres Asesinas is a new Argentinean TV series with a rather twisted plot. The show, which means “Murderous women”, touches on family violence and unravels a plot where common women are transformed into murderers as a result of various unforeseen circumstances of life.
What is interesting about the launch of this series for us non-Spanish speakers in the world is that the series has made its media debut on Facebook.
With an intelligent and strong launch through Facebook—where they published each murderer's profile and their history—the show is already stirring up plenty of curiosity about their 13 actresses, as well as a sense of anticipation for the launch.
