Tuesday, June 17, 2008

Smart Advertising

Smart Cars USA have launched a social networking site called
smartinsider.com, allowing fans of the diminutive car to form localised groups, exchange ideas and stories, as well as upload their own videos and pictures. Users are also able to create their own Smart blogs through smartinsider.

The site has a very similar look and feel to that of Ning-based social-networking sites and to date, has more than 2000 members.

Not to be outdone by Smart USA counterparts in their marketing efforts, Smart Cars in Japan have also had an interesting marketing campaign lately. Fake Smart Car vending machines have been installed around city centres in Japan, poking some fun at today’s generations’ need for instant gratification.

Some Smart marketers who seem to understand the target market well and how their product offerings can complement the consumers’ lives.

via: SmartUSA Insider, C Scout Japan