Wednesday, June 11, 2008

adidas' Impossible Goalkeeper

adidas, in their promotion for the Euro 2008 Championship currently underway in Europe, has installed an interesting piece of ambient messaging, featuring star goal-keeper Petr Cech with numerous revolving arms on a Ferris wheel.

The image is said to be 30 times bigger than Cech himself and has been called the “Impossible Goalkeeper” and reportedly took 20 days to make.