Thursday, June 12, 2008

Doritos Advertise To Aliens

Doritos has set their sights on a brand new, previously untapped target market.

With the assistance of some really intelligent folks at the University of Leicester in the UK, they will send their brand message 42 light years away from Earth, far beyond the solar system in which we belong.

According to Trendhunter, the message will only reach the target by the year 2050 and we will only receive a message by 2092 – assuming that there are alien beings interested enough in buying some earthly snacks.

The wacky idea may not sell too many packets of chips, but should create a bit of PR for the brand. Definitely an alien concept in marketing!