Thursday, June 5, 2008

Feel-Good Cola

In the transparent world unleashed by technology, where every company’s actions are traceable and monitored, various corporations and their standards of ethics have come under scrutiny over the past decade or so.

The next ethical alternative brought to us by the Fairtrade organisation is Ubuntu, billed as the feel good alternative to world famous brands like Coca-Cola and Pepsi.

The producers have also paid due attention to the aesthetics of the product. The cans feature a chic white design which would make potential consumers not only feel good, but look great when drinking it too.

The cola is made from Fairtrade sugar, hailing all the way from Malawi and Zambia. Besides paying the mandatory Fairtrade Premium for the sugar, the Ubuntu Trading Company has also committed to return a share of its profits to the African sugar farmers to help them develop their communities.

via:Smart Planet,TrendHunter