According to PSFK, “the interactive display on the first floor of the store enables anyone to customise a complete Nike soccer kit for themselves and their teammates. Colors, styles, names, emblems, and even sponsors can be added and amended on these personalized jerseys.”
A French company, called Pubeco, has launched a new site that aims to help cut back on that waste. Launched by Sustainable Development Multimedia (DDM) earlier this year, Pubeco invites French consumers to take an eco approach to the problem by refusing to accept any more print advertising. But rather than simply opting out of all ads in general—80 percent of which are actually appreciated by their recipients, the site says—Pubeco encourages users to view those of local relevance to them online, and it publishes advertisers' paid communications on the site for that purpose.
Called “8-8-2008 Limited Edition”, the collection represents "Happiness" and " Celebration and has 8 exclusive items which was chosen to mirror the lucky number "8" in Chinese culture.
A first for Gucci, along with the collection is the I-Gucci watch. The watch is the first ever digital timepiece from the brand and will also be available worldwide, unlike the other seven items of the collection which one can only find in Hong Kong and China.
Here’s a novel innovation to help Eskom eliminate load-shedding. British engineers have developed under-floor mini generators that capture the energy from the footsteps and turn it into usable electricity.
Perhaps gyms - in future - can become self sufficient in terms of energy by installing similar generators in the various machines?
Now, SecondLife has jumped on board with this trend and has launched a test phase for the SL-Fitness program. The company has set up prototype stationary bikes connected to computers to allow riders to explore the SecondLife world. Sensors on the bikes read the velocity of the turning wheels and the direction of the handlebars - allowing the avatar to interact with the virtual world. There is even an “ET button” that lets the rider take flight.
The first prototypes are based on conventional bike-type home-trainers, with more conversions and prototypes are in the pipeline.
Via:Trendhunter
adidas sen a self-proclaimed “magician in the hip-hop style” called Dynamo, to the arts district in South Beach Miami to perform David Blane-like magic tricks to unsuspecting passers-by.
The brand has made a short film which is available at adidas.com/superstar , along with some interesting behind-the-scenes downloads.
The site has a very similar look and feel to that of Ning-based social-networking sites and to date, has more than 2000 members.
Not to be outdone by Smart USA counterparts in their marketing efforts, Smart Cars in
Some Smart marketers who seem to understand the target market well and how their product offerings can complement the consumers’ lives.
With smoking bans now an international trend, smokers have been forced to congregate in one spot, usually outside the side entrance of buildings in the cold. Belgium-based Ashvertising have produced an outdoor ashtray/television combo in which news and advertisements could be displayed.
As smokers finish and extinguish their cigarettes, the screen displays world news, sports results and weather forecasts along with advertising spots. According to Ashvertising, brands like Mars, Nestlé, Proximus/Vodafone and Sara Lee have been among the early adopters of the medium, which is now being used by numerous
Doritos has set their sights on a brand new, previously untapped target market. With the assistance of some really intelligent folks at the
According to Trendhunter, the message will only reach the target by the year 2050 and we will only receive a message by 2092 – assuming that there are alien beings interested enough in buying some earthly snacks.
The wacky idea may not sell too many packets of chips, but should create a bit of PR for the brand. Definitely an alien concept in marketing!
Chris Bangle, head of design at BMW, says that there will be no difference in how the car lives with you, but it differs in terms of what it could be for you, how you could change things, even to the point where you can change the shape of the exterior.
Thanks to Coca-Cola's newly launched Facbook application called CokeTag, bloggers, indie bands and anyone seeking to promote their own brand to achieve fame and fortune that much quicker.
Coca-Cola describes CokeTag as a “personal, customisable widget for individuals, bands, bloggers, artists, and companies to share links to content they want to promote and drive traffic to anywhere on the Web.”
Leo Burnett
In order to generate buzz and interest in the car deal, the unusual ad comes packaged with a magazine and reads, “100% edible paper. Fiat Panda 1.2 Natural Power Climbing at €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.”
An interesting idea, although one would question how many of these ads were actually seen by the target market, considering the relatively high production costs the ad would require.
To shift the car's perception and increase purchase consideration, Toyota have turned to 42 Entertainment, a company that specialises in creating alternate-reality games - including a recent innovative viral campaign for Warner Bros.' forthcoming "Batman: The Dark Knight" – for a piece of branded entertainment in order to connect with professional Africa-American women.
In the game, Bianca, an assistant designer at an urban fashion house, finds herself and her new 2009 Camry entangled in a world of espionage.Bianca's unwitting involvement in espionage will be assisted by Camry's various gadgets – including the on-board Bluetooth, navigation and push-button ignition system - all features that will be "seamlessly integrated" into the content.
The campaign is supported by a $5 million print, radio and online campaign that will run in media primarily consumed by African-American women and aims to drive the target demographic to iflookscouldkill.com, a site where "fashion and espionage collide”, says
Video game marketer Electronic Arts
The in-game advertising on PS3 can be updated and adjusted in real time. The advertising also enhances the gaming experience, according to one study. In-game ad firm Massive, conducted a survey on in-game ads among Xbox 360 clients and concluded that "an average of 70 percent of gamers agreed with statements that the dynamic in-game ads contributed to realism, fit the games in which they were served and looked cool."
Pricing for in-game advertising is based on a formula that entails ad size on screen, viewing time (minimum: two seconds) and angle view, in addition to a cost-per-thousand factor. A typical budget for one ad across several games would be in the high six figures.
In-game advertising is in a fledgling stage, generating $54 million in sales in 2006, per Parks Associates,
The next ethical alternative brought to us by the Fairtrade organisation is Ubuntu, billed as the feel good alternative to world famous brands like Coca-Cola and Pepsi.
The producers have also paid due attention to the aesthetics of the product. The cans feature a chic white design which would make potential consumers not only feel good, but look great when drinking it too.
The cola is made from Fairtrade sugar, hailing all the way from
This philosophy, combined with a sense of innovation for which the company has always strived for resulted in 311,000 Special Edition "Absolut Color" rainbow bottles in their show of support for the gay and lesbian community being launched last month.
Along with some of the bottle is a limited edition cocktail book about preparing cocktails with the rainbow, with all of the recipes being based on six colours of the rainbow flag.
via:BrandNews
What is interesting about the launch of this series for us non-Spanish speakers in the world is that the series has made its media debut on Facebook.
With an intelligent and strong launch through Facebook—where they published each murderer's profile and their history—the show is already stirring up plenty of curiosity about their 13 actresses, as well as a sense of anticipation for the launch.
Trendhunter says that “The Bombed Mache” still offers the same superb shopping experience to its hip target market despite its shanty-looking appearance.