Monday, September 7, 2009

Recycled Advertising

Target in the US have recently launched an interesting initiative to highlight their commitment to sustainability.

The company has commissioned 2 emerging artists in Michael Anderson and Josh Goldstein to design art for their Times Square billboard that will be on display until the end of October. Thereafter, the vinyl from the billboard will be transformed into 1,600 limited edition bags designed by Anna Sui.

US consumers can pre-order the bag online for $30. Not a bad price for an exclusive piece of art!

Via - PSFK