Ralph Lauren has launched an iPhone app that allows users to design their own customised rugby shirt on their handset and then immediately order their perfect shirt online - as long as you're based in the UK.The application has also been designed so that users can superimpose their own faces on the design and share it with others - adding a nice social media element to the initiative. Users can share their look on Facebook Connect, email, or within the app's Rugby Gallery, which will distribute the look to Rugby.com as well interactive high street store windows across the UK.
Via - Rugby.com
