Luxury brand Burberry has ventured online in their latest shift of resources to online engagement.
The luxury label will soon launch an online portal called Art Of The Trench which will invite consumers and fans to send photos of themselves in the brand's iconic trench coat. The portal, Burberry hopes, will offer a consolidated brand experience for those who might not otherwise have had that much exposure as yet.
It will be interesting to see how this latest online engagement from a luxury brand turns out when the website launches. In the meantime, interested consumers can sign up for an automated update from Burberry.
Via - Brand Republic