In a first for Coca Cola and FIFA, the beverage company is taking the authentic FIFA 2010 World Cup trophy to 86 Countries in 225 days. The original trophy is seldom seen by the general public, and Coca Cola’s campaign will be the first of its kind.
The Worlds most sought after soccer possession, will travel 134,017 kilometers around the globe, the trophy will visit every nation in Africa, giving the fans a once in a life time opportunity to get a picture taken with the prestigious award. "Through this event, we are really engaging football fans on a global scale, giving them the unique opportunity to have their picture taken with the most prestigious prize in world football and to embrace the excitement surrounding the FIFA World Cup," said Sep Blatter on the FIFA website.
via - FIFA.com