Tuesday, September 15, 2009

GM: May The Best Car Win

GM's current number one priority, no doubt, is to win back the trust of the millions of consumers they have let down in their home market over the past year. In their first push since GM Re:Invention, the American car manufacturer has launched a 60-day money back guarantee, underlying just how much the brand believes in their own products. Below is the TVC featuring the new GM Chairman, Ed Whitacre.

video

According to AdWeek, the next phase of the campaign will compare the attributes of GM models to those of competitors and is scheduled to run until December 2010.

Via - AdWeek