Tuesday, September 22, 2009

Cadbury's Believes In Reciprocity

In celebration of 101 years of trade between Cadbury's and Ghanaian cocoa farmers, as well as highlighting the brand's commitment to fair trade, the confectionery giants launched a campaign in the UK, which debuted late last week.

Campaign elements feature print ads designed and painted by Ghanaians using traditional Ghanaian techniques, as well as a viral spot filmed in a Ghanaian village.

The soundtrack is provided by one of Ghana’s biggest music stars called Tinny features in the video, along with High Spirits, regarded as one of the country’s best dance troupes.

The music track is also available on iTunes, with the proceeds of the sale going to Ghana's cocoa communities.

Via - Brand Republic