Having analysed over 500 000 tweets, Pennsylvania State University researchers Jim Jansen concluded that around 20% of them disseminates some kind of product-related information.
Jansen and his team looked for tweets mentioning a brand and why the brand was mentioned - to inform others, express a view on the brand or something else - and found that people were using tweets to connect with the products.
According to the press release, "with about six million active users daily and predictions of more than 20 million users by the end of the year, Twitter has become the next big thing on the Web."
With businesses starting to make profits from the use of Twitter - both in terms of sales and as a brand-building tool - the micro-blogging tool could see increased adoption in future. Imagine your brand reaching a potential of 6 million per day, can any brand afford to ignore this free channel?
Via - Penn State University