Becks has launched an interesting interactive initiative in promotion of their campaign, dubbed "Music Inspired Art".
The beer brand has installed interactive billboards all around London that invite passers-by to plug in their MP3 players and view their selected tracks in the form of visual displays. The interactive poster generates a graphic display from the music that is being played on the iPod. Once the track is over a still is taken of the display and uploaded to becks.co.uk/flickr.
Uploaded pictures are tagged to the various posters sites, which completes the interactive circle for participants.
Via - Talking Retail