Thursday, September 10, 2009

Audi To Unveil Electric Vehicles?

3 YouTube clips about electricity appeared recently. Below is an example:



A dedicated YouTube channel contains the other 2 videos with an url at the end of each clip driving users to ElectricityUntamed.com.


Once there, users will discover that the clips are mechanisms driving traffic to the Audi global site, with a count-down clock until the 15 September.. when Audi plans to unveil their iteration of "Electricity Untamed". The site also shows that Facebook is utilised as a viral mechanism. My guess is that the German marquee plans on showcasing their version of an electrtic vehicle. For now, we'll just have to wait and see.

With Audi having lagged behind other premium motoring brands in establishing their green credentials, could this be the first major effort for the VW-owned brand?