Thursday, September 17, 2009

New Marketing For Retro New Balance

New Balance is making their latest limited edition offer enticing for consumers by combining interactivity with a feeling of exclusivity.

Those who purchase the New Balance 574 has a polaroid taken and are invited to the online portal - 574 Clips - which features a short video for each of the shoes sold, where owners can match their polaroid to the video about their particular pair of shoes.

Once a match has been made, the user can "claim" the video and have their name featured at the end of that clip.

Via - 574 Clips