The creative direction for Pepsi Max's next global campaign rests solely in the hands of fans and budding digital creatives.
Pepsi Max is calling on entrants to submit a proposal for a 90-second ad under Pepsi's ethical banner 'Refresh Everything', with the eventual winner being granted budget and guidance to produce a Pepsi Max digital advertising film that will be rolled out in early 2010.
The added incentive is that the ad will also be played on the big screen before the gala premiere of British actor Clive Owen's new film, Boys are Back, at the London Film Festival.
If you think you have what it takes, download the brief online here.
Via - Revolution Magazine