The website will target mothers with children aged five and over who use the internet on a day-to-day basis, with content ranging from special guest contributors, blogs, a forum and online product offers.
There are also features articled on subjects from growing plants to funding children through university and getting ready for a party.
According to Brand Republic, P&G is currently running similar effortsin other European countries including France, Germany and Italy, with a reach of a million consumers per country.
In addition to the relevant information, the interactivity and simply navigable space should allow the various brands to really make an impression on targeted users
Via - Brand Republic
